24 Apr Top 5 Digital Marketing Trends 2020
Digital Marketing trends so what’s actually gonna work best for your small business going into a brand new year and a brand new decade there’s just so many options out there to choose from but I’m gonna make it super easy on you to choose. I’m gonna share my hand-picked trends that are working in digital marketing right now to help you stay up-to-date so your campaigns remain effective or become effective for the very first time and by the end you’re not only gonna know what the trends are but you’re gonna be able to pick out a few of them that you know are gonna work for your business and get even more customers going into 2020.
We’re gonna focus on video content. Use of video is a marketing strategy that has helped countless businesses improve their conversion rates. It’s getting more and more popular as the years go by. People like your customers just respond well to it because it’s more attention grabbing and engaging convenient. It actually can convey a lot more information than text and by information what I really mean is emotion. Video can get people motivated and excited to work with you or buy from you way more than any written words. With the growth of technology it’s much easier to create video content now with all the devices software and apps that are readily available to you.
Video Content Marketing
There are two popular video content marketing techniques right now.
Branded videos are basically just educational or narrative driven. With branded content you can take advantage of all the benefits the video has to offer because it’s engaging. It delivers tons of information in a short time. It increases conversions and it’s just more appealing than basic text. People will associate your brand with a helpful how-to or entertaining behind the scenes look at how you do what you do and they’ll remember you for it.
Live videos are blowing up right now because they can just be really interactive. You can invite an audience to participate and join in and some take part of the conversation. Live videos which are great for relationship building. You can go live on your Facebook, Instagram, YouTube and LinkedIn. This really connects you with your followers or potential customers in real time. One really cool thing about this is when you go live you can actually simulcast at the same time on Facebook, YouTube and LinkedIn. Which could generate a whole lot of engagement. You can use video content to make webinars how-to videos explaining your business promotions. You create all this content for your business and you could repurpose these into different forms.
Facebook Messenger Marketing
Facebook Messenger Marketing opportunities are endless. It hasn’t fully grown yet. It can completely reshape the way customers will shop, book tickets and appointments, and make payments. Facebook Messenger has over 1.3 billion monthly active users billion with ABI. As a marketing strategy here’s what facebook Messenger marketing can do for your business. You can book appointments much easier with smart Facebook Messenger bots, lead generation using chatbots get feedback and ratings within conversations and deliver content.
Here are some benefits that this can bring to your business. It can grow your sales because it’s easier user friendly and personalized. People are just more likely to chat with you over messenger. At those early buying stages rather than over the phone or email. You can build trust because if it’s one-of-a-kind connection with your customer you can automate your business activity through chatbots as you know this just eliminates the burden on your employees and your team members and answering the same customer questions over and over again. It also automates your lead generation process by the year 2020. Business Insider said that 80% of businesses are going to be using chatbots so if you executed well this has the potential to give your marketing campaign a huge edge over your competitors. Since Facebook Messenger Marketing and chatbots are really still developing. It’s a smart idea to use it to stay ahead of your competition and be the driver’s seat in the upcoming years.
I want to talk about audio advertising and I love this one you know it’s been around in the form of radio ads for the past 50 years or more while radio is slowly dying. Music streaming and podcasts are definitely on the rise big-time and streaming services. Specially podcasts have been proven to establish a much more intimate and authentic connection with their audiences compared to just about any other kind of media. Podcasts are so popular because they can stay with people all day long. You know reaching them in moments where visual media can’t. Like when you’re running, driving, working out, walking the dog, cooking and cleaning I know I listen in all of those scenarios. So advertising on podcasts can be an amazing way to reach people based on their interests. If you can get the hosts who they already trust to talk about your business.
The trust they have in those hosts are gonna be transferred right on to you. But this tip is not just about podcasts. You know streaming music services like Spotify have not only provided access to millions of songs and content from artists all over the world. But it’s also made an amazing platform for audio marketing. They’ve launched a self-service advertising platform called Spotify ad studio. Which makes it really easy for people like you to create and manage Spotify audio ad campaigns yourself. It focuses on small to medium sized businesses that are basically just looking to expand exposure of their brand. To drive action you can upload up to 30 seconds of a either pre-produced ad or you can just give them a script. Spotify will put a voiceover and music with it and you can also add a clickable custom image that’s displayed right on the screen while your ad plays. You can use Spotify to target users based on age, gender and listening preferences now that goes for music which is a bit harder to target based on or here’s where it gets really interesting.
You can actually target based on podcast categories they listen to now that makes it a little easier to actually find what they’re interested in and target based on. So think about what kind of podcasts that your audience might listen to the king the general categories of, whether it’s travel technology business and then target based on. The best part is you can get people to hear your anti non skippable by the way and for just pennies per listen. It’s expected that audio content especially podcasts and even voice enabled devices are going to become more unique and personalized. We also expect podcasts will continue to become even more mainstream into 2020.
When it comes to creating an effective marketing campaign these days you really can’t deny the fact that content is still King. It doesn’t even matter what type of content this is. As long as it either educates, solves a problem or entertains but it can actually do even more than that. You know with the rise of Interactive Marketing Content your customers can do much more than just consume your static content. Your prospects can actually get involved with it whether it’s taking a poll answering a quiz or participating in a challenge of some kind. This can personalize their experience and would prompt them to respond and react while educating or entertaining them on your topic. Now this gives your business more engagement which means more views and that leads to more brand awareness. Which eventually translates into more customers.
Let’s think about Instagram story ads for example. Interactive ads on Instagram stories have a ton of opportunities for being interactive like pulling stickers and sliders that let people express how they’re feeling about something. This doesn’t only help your ads to stand out but it also can generate more impact for your campaigns by encouraging people to watch longer. Another place you can add interactivity is in your email list building. Email list is still the number one best way to build your business even in 2020. I talked a lot about lead magnets to help you get there which are you know usually some sort of checklist cheat sheet or swipe file. But you can definitely kick things up a few notches by using a quiz or a multi-day challenge. Instead people love a good quiz and a challenge takes interactivity up to a whole new level because you’re involving them at every stage.
When we look back a couple years ago snapchat ads were so expensive that no small business really dared to ever use it. As an advertising platform you basically had to go through their sales team. The rates were just sky-high but since the release of their self-serve platform similar to what Facebook has the rad prices have gone way down. So now even the smallest local businesses can afford to pay. With this change small businesses all over the globe have rapidly started adding snapchat to their marketing mix to take advantage of the low ad pricing.
The targeting options to heighten their brand awareness but you know why add this to your marketing strategy. When there are plenty of similar options out there. I just mentioned a big key is the low pricing but one of the factors that could really push you to head a snapshot on your campaign is the rising cost of Facebook ads. This may make snapchat a great platform and a great alternative to keep the cost lower. Your reach is higher with a low click per swipe. Also they’ve launched new ad formats such as story ads and premium placements that really allow more flexibility for targeting to get the best bang for your buck next. Probably the most important factor here is the audience or demographic so not surprisingly snapchats. Actually focus on catering to a younger crowd in fact more than 60% of people between thirteen and thirty four are on snapchat.
These people are Jens E and millennials. They have the most buying power of just about any age group. They basically grew up with digital marketing meaning they’re much more likely to respond to it and buy from you. If you’ve got something they want. If you do your snapchat ads correctly this would be a great opportunity for your business to grow. This is a platform with so many engaging opportunities for you to interact with your customers. Especially if your target audience are the Millennials and the Gen Z crowd. But remember to get the best results on snapchat you have to stay original, creative and above all else authentic. If you want your brand to be seen as up-to-date and fresh so try it, grab your phone and get snappin.